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A Detailed Look At Establishing Major Factors In

DAD Aiming at Redefining Digital Advertising Through Distributed Trust Advertising Ecosystem

With Smart Contracts, advertisers can pay for real performance of the advertisements. In the general mode, traffic providers can give quotation or bidding and advertisers can confirm the rate-start promotion. As Advertisers are responsible for ROI, the platform will raise disputes in payment issues between two sides once there are problems during the cooperation. In the DAD blockchain model, advertisers can choose ad placements and promotion model, and sign IO through smart contracts. Pricing and bidding are recorded in distributed nodes and payment will be paid to traffic platforms based on smart contracts automatically. The Token Economics adopted by DAD facilitates users hold ad revenues. In the general mode, when advertisers pay 100%, agency gets 40%, traffic provider shares 60% and the user gets 0%. At present, the key players in the online advertising world are Google and Facebook. 86% of Google's annual revenue comes from advertising business in 2017, and its market value is $822.1 billion.

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